A celebration of 9 survivors from Cleveland's ever-crowded restaurant scene:
Zack BruellCurrent Restaurants: Chinato, L'Albatros, Table 45, Parallax
Previous Restaurants: Z Contemporary Cuisine (1985)
First job in the biz: Dishwasher at University of Colorado cafeteria (20 years old)
Shifting trends: The labor market in Cleveland has improved drastically. When I opened Z we had to hire people with zero fine-dining experience and train them to do what we wanted. It was naïve of me to think that they'd stay with me. I ended being the training ground for the rest of the city. It's much easier to find talent now.
Tech: Technology has made running the business easier. But we don't embrace technology in the kitchen; cooking is still cooking. My kitchen looks essentially the same as it did when I started cooking. I don't go for that high-tech stuff. Food should be pleasurable; it shouldn't challenge people.
Bloggers!: Everybody has a right to their opinion, but people who pass themselves off as professional reviewers and don't have the balls to sign their name, that's wrong. Look, we don't have the luxury of a soft opening anymore. From Day One you have to deliver or you'll have problems. That's why you won't see me away from my restaurants.
WTF?!: After a wine tasting years ago, some diners were having sex in a private dining room. My favorite 18-year-old busboy saw them, freaked out, and asked me what he should do. I told him to "shut up, watch and enjoy."
Nugget of wisdom: You're only as good as your last meal.
Ricardo SandovalCurrent Restaurants: Fat Cats, Lava Lounge, Felice
Previous Restaurants: D'Agnese's, Amici's, Red Tomato, La Cucina, Halite
First job in the biz: Busboy at Molly McGuire's (13 years old)
Shifting trends: It used to be that you had to market your restaurant as either Italian, Moroccan or American. That trend has been pushed aside. These days you can combine different cuisines in one place. We are no longer hemmed in by labels – it's all about what you're doing on the plate, the quality of ingredients. That is outstanding.
You want to do what?: When I opened D'Agnese's in 1989, everybody said to stay out of the restaurant business because it meant long hours and no fun. It's still long hours but now it's the hottest field going.
Bloggers!: I think they keep everybody honest. In this business you have to be on your toes all the time because you never know who's dining in your restaurant. That construction worker may have a huge following. If you feel comfortable with the product and service that you are putting out, you should have nothing to fear.
Nugget of wisdom: Everybody always says, "Location, location, location." But that seems easier to judge in hindsight.
George SchindlerCurrent Restaurants: Rosewood, Delmonico's, Blue Point, Salmon Dave's, Cabin Club
Previous Restaurants: By George!
First job in the biz: Washing dishes at Parma Community Hospital cafeteria (15 years old)
Shifting trends: People today are a great deal more in tune to good food then they were 30 years ago. When I got into the business T.G.I.Fridays was considered hip. There were only a handful of national chain restaurants.
Bloggers! There will always be a small percentage of people who are vocal about things that the majority of people don't put much credence in. Look, our business is certainly subject to opinions. And these days opinions come quicker and in more forms that you can keep track of. You have to be thick-skinned and take everything with grain of salt.
Nugget of wisdom: The concept of what good food is may change over time. But people will always expect and demand good service.
Clyde Mart
Current Restaurants: Clyde's
Previous Restaurants: Cippi & Mo's, Uptown Mo's, Gaylin's, Vito’s Italian Grill
First job in the biz: Owned meat processing plant
Shifting trends: Chain restaurants have became prominent in the business. There were no Carrabba's, Bravo and Brio. I think the reason chains were able to establish a foothold was because the independents didn't do as good a job as they should have. Chains forced independents to do a better job or get out.
Tech: When we got into this business, it never occurred to us how important technology and social networking was. Print advertising is being replaced by Craig's List.
Help Wanted: One night our sauté cook was in jail, the head chef was having a bad night, the ladies' room flooded, we were packed, and ticket times were over an hour. It was a nightmare. The key is to stay calm – it's happened before and it'll happen again. I told my managers and servers that nobody leaves unhappy – buy drinks, pick up checks, give gift certificates. If all else fails, tell everybody there's a fire in the kitchen and close the restaurant.
Nugget of wisdom: First and foremost, you need to be a good businessman. If it doesn’t work in the office, it doesn't work.
Sergio AbramofCurrent Restaurants: Sergio's in University Circle, Sarava
Big break: Giovanni's Ristorante
First job in the biz: Better Butlers catering in high school
Shifting trends: The big story over the last few decades is the decline of the fine-dining market, which has been driven more by economic factors than people's changing tastes. We began noticing a difference way back at Giovanni's when changes to the tax code did away with the three-martini lunch. The downside is the lack of choices. In other cities there are both fine and casual restaurants. The best option is to have many options.
Bloggers!: Like any tool, technology can be a double-edged sword. It used to be that one or two food critics in town had all the power. Now the Internet has spread that power around. It's always difficult when you get a disgruntled person who posts something unfairly. But for every one of those we get 50 positive comments that expose us to a much broader audience.
Nugget of wisdom: Be honest and sincere with your guests and staff.
Marlin KaplanCurrent Restaurants: Luxe, Roseangel
Previous Restaurants: Marlin, Pig Heaven, Lira, One Walnut
First job in the biz: My career path went straight from button-down blue suit to under-sous chef. I didn't even know what under-sous meant. I still don't.
Shifting trends: In the late 1990s there was a movement toward fine dining, to see how sophisticated we could make the dining scene. After 9-11 it was all about comfort foods. Now I think the big story is the return to neighborhoods.
Bloggers!: I haven’t really embraced the concept of user reviews. I believe people need to come out and judge for themselves. Cleveland diners are independent; just because one person doesn't like something doesn't necessarily mean others won't.
What was I thinking?: My barbecue concept at Pig Heaven was a great idea in the wrong location at the wrong time.
Looking ahead: We'll see more small, neighborhood places. We're moving away from 200-seat mega-restaurants.
Nugget of wisdom: Good service brings people back.
Randal JohnsonCurrent Restaurants: Molinari's (1991)
Parchment: Culinary Institute of America
First job in the biz: Dishwashing at The Flame (17 years old)
Shifting trends: The definition of white tablecloth dining has changed. We call ourselves a white-paper-tablecloth bistro. We recognized that we needed to appeal to broader range of clientele and offer a broader range of price points. So I recently added a pizza oven at a cost of $65,000.
Bloggers!: I tend to ignore reviews because I take things too personally. People have their own opinions and they are entitled to. We concentrate on in-person customer relations.
What was I thinking?: I started Chef to Go, a line of packaged, prepared foods that we sold at the restaurant. We couldn't compete with the big boys. The concept crashed and burned after about a year and a half.
Nugget of wisdom: People are more enlightened these days about quality ingredients. We've been doing it all along and people are finally starting to get it.
Brad Friedlander Current Restaurants: Moxie, Red, Red South Beach
Previous Restaurants: Lopez y Gonzales, Boca, Lopez on Lee, Mom's Diner
First job in the biz: Washing dishes at dad's restaurant, Alvie's (13 years old)
Shifting trends: With a lot of diners, it's not how good you are, but what's new. After 10 or 12 years in this business, you're considered old. At Moxie we struggled a bit with what we would do. We recently decided to not be so strict with our definition of regional American. We now offer more and broader choices.
Alfresco: People like to eat outside. Moxie built a patio about seven years ago. In Toronto, people dress appropriately and dine outdoors six or seven months out of the year. Here you get maybe three or four months. As patios become more popular, maybe our season will grow longer.
Old School: We were selling $700 per week in cigars in our upstairs cigar bar.
Bloggers!: I've had ex-employees go on Yelp and yelp. You can see the people who post one or two angry reviews as opposed to those with 30 or 40 legitimate ones. Some are very serious reviewers that post good recommendations. Everybody has license to say what they want to say.
Nugget of wisdom: There's no secret to this business. It takes a tremendous amount of hard work and passion. We'd rather serve good food than make money.
Paul Minnillo
Previous Restaurants: Baricelli Inn (1984)
Coming Soon: Flour
First job in the biz: Cooking at dad's restaurant, Minnillo's (14 years old)
Shifting trends: Farm-to-table cooking is so important. These products are 100-percent better than what you can get from a commercial purveyor. It's day and night. You have to use the best ingredients you can get your hands on. I don't believe in skimping; I'll get out of the business before I ever do that.
Tech: I'm not doing Facebook! For me to go on OpenTable was a big deal. We get a lot of web reservations through them. If you miss out on that, you miss out on business.
Bloggers!: There are some good people who contribute something to the conversation. But there are also people who pass themselves off as connoisseurs that just trash places. These people can actually affect people's business. Do they know anything about food? Do they even know how to cook? It's scary what somebody with an Internet connection can do.
Progress: When Zack [Bruell] and I got into the restaurant business, Cleveland's dining scene was pathetic – I mean the food was not good. Now we are one of the top food cities in the country. We're lucky to have such talented chefs.
Nugget of wisdom: Spending $4,000 per month on linens is crazy.